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Optimal Database Marketing: Strategy, Development, and Data Mining Optimal Database Marketing: Strategy, Development, and Data Mining by Dr. Ronald G. Drozdenko,Mr. Perry D. Drake

Optimal Database Marketing: Strategy, Development, and Data Mining

by Dr. Ronald G. Drozdenko,Mr. Perry D. Drake


ISBN 13: 9780761923572

Format: Hardcover (398 pages)
Publisher: Sage Publications, Inc
Published: 10 May 2002

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